HellGate London Launch

I created a digital experiential campaign to launch Weta's collectable range for Hellgate London video game; the main focus of which was a promotion that offered purchasers of the collectable products the chance to have their head scultptured on to a figurine of a Hellgate character of their choice by Sir Richard Taylor, as well as being rendered on to characters within the game environment.


Global Digital Launch Campaign for Hellgate Collectables




Joint Concept Development