Andrew Hawley

Experienced creative leader. Pragmatic problem solver.

I'm Andrew Hawley

Experienced creative leader. Pragmatic problem solver.

A partner at Ghost...

Part agency, part consultancy, Ghost operates a hybrid model, able to work alongside client teams to deliver transformation through strategy, technology, product, story-telling, brand and customer experience, and marketing communications. Our teams are on active assignments across New Zealand, Singapore, Japan, China, and Australia.

With over 20 years experience

An entrepreneur at heart, I founded my first company, Breathe Communications, in 1999, and then followed up with Touchcast in 2004 after Breathe merged in to what is now Modica Group. Touchcast grew to become a 72 person digital agency and was recognised as New Zealand’s 6th fastest growing company in 2014 (as ranked in the Deloitte Fast 50) and ranked 46th in Deloitte's Technology Fast 500 Asia Pacific index.

A specialist in generalisation I’ve always been passionate about creating emotive human centred experiences, be they product, communications or ‘story’ focussed in nature. I began 'life' pioneering ‘digital and experiential fusion’ across brand, retail, sponsorship and customer communications in the late 90’s. After merging Touchcast into Clemenger Group and assuming the role of Managing Partner of Clemenger BBDO Wellington, I headed out on my own in late 2018.

Case Studies

Favourite projects from the past

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Spark RebrandLed a team of 45+ people to work in colaboration with Spark communications, brand and digital teams to help transition Telecom to Spark brands incuding all digital platforms, retail stores, and marketing communications

ENZ Digital Transformation

Fly Buys ParkingExperiential Campaign

RayGunsGlobal Promotional Campaign

Odds on NZGlobal Digital Campaign

Cut & PasteExperiential Brand Event

Push The ButtonIntegrated Brand Campaign for Telecom New Zealand

PulsateCreation and ongoing brand experience for Pulsate Mobile

Samsung S5 LaunchIntegrated Campaign to launch Samsungs S5 in New Zealand

Rock Paper ScissorsIntegrated brand engagement camapign for Telecom Mobile to stimulate activity with the youth market

Telecom Christmas TreeInteractive Enhancement of Telecom Tree

Tell us your viewGlobal Digital Campaign

Spoiling AucklandExperiential Tourism Campaign promoting Wellington to Aucklanders

Fina Diving World CupBrand Creation

Yacht DesignsConcept Development and Promotion of Race Yacht

HellGate London LaunchGlobal Digital Launch Campaign for Hellgate Collectables

New HeightsGlobal Digital Aqusition Campaign for Education New Zealand

Harcourts Virtual WorldCreation of a virtual real estate play on emerging 3d platform Second Life for Harcourts as a PR stunt

Recognition

During my tenure as Founder & Managing Director at Touchcast, then as Managing Partner at Clemenger BBDO Wellington, my team and I were recognised for our digital, experiential and communications work around the world.

2019

New Zealand Direct Marketing Awards
CHANNEL AWARDS
GOLD - Future Proof Campaign - Direct Response for Education NZ
BRONZE - Future Proof Campaign - Social Media for Digital Education New Zealand
GOLD - Future Proof Yourself in New Zealand Excellence in Strategy for Education New Zealand

2015

Best Awards
BRONZE: Worksafe - Safer Farms
FINALIST: Interactive x2

2014

Deloitte Fast 50 New Zealand
DELOITTE AWARD - Recognised as the 6th fastest growing company in New Zealand
Effie Awards()
BRONZE: Most Effective Digital/ Social Media Campaign Education New Zealand - Odds on NZ FINALIST: Best Strategic Thinking
Education New Zealand - Odds on NZ
Best Awards
FINALIST INTERACTIVE MARKETING: Education New Zealand - Odds on NZ

2013

Technology Fast 500 Asia Pacific
DELOITTE AWARD: Recognised on New Zealand's performance in the Deloitte Asia Pacific Technology index NZDM Award
CHANNEL AWARD: Fly Buys Flats Wheel of Misfortune Campaign, Mobile Marketing - Bronze

2012

NZDM Award
CHANNEL AWARD: Fly Buys Dream Machine Online Campaign, Social Media & Viral - Bronze TVNZ-NZ Marketing Awards
INDUSTRY AWARD FINALIST: Positively Wellington Tourism - The Wondrous Wellington Advent Calendar CAANZ Media Awards
SILVER: Fly Buys Flats, Best Small Budget

2010

RSVP MARKETING AWARDS (NZ):
SILVER: Craft (CBM Blind Dining)

2008

RSVP MARKETING AWARDS (NZ)
GOLD: Sales Promotion (Weta Rayguns) Caples Awards (New York):
FIRST PLACE: TV & Radio Cannes
FINALIST

2007

RSVP MARKETING AWARDS (NZ):
SILVER: Customer Retention (Telecom Push The Button)
FUTURE MARKETING AWARDS (Global):
WINNER: BEST IN SHOW – ASIA PACIFIC
BEST FUTURE MARKETING EXECUTION 2007 (Asia Pacific): Telecom Mobile – Push The Button
WINNER: BEST CAMPIGN INTEGRATION WITH A LIVE EVENT (Asia Pacific): Telecom Mobile – Push The Button
WINNER: IMPACT AWARD (Asia Pacific): Telecom Mobile – Push The Button

2006

RSVP MARKETING AWARDS (NZ)
Marketing Association RSVP Awards (NZ): SPECIAL HONOURS (Best use of a Digital Media GOLD (Mobile Marketing))
SILVER (Customer Retention)
SILVER (Integrated Campaign)
Client: Telecom John Caples Awards (Global):
SILVER (Website - Consumer)
SILVER (Multimedia - Consumer)
FINALIST (Out of Home - Consumer)
Client: Telecom CAANZ Media Awards (NZ):
SILVER (Best Use of Television)
GOLD (Best Mixed Media Campaign)
SILVER (Best Use of Sponsorship)
Client: Telecom Future Marketing Awards – (Asia Pacific) NOMINATION / FINALIST (Best Mobile Campaign) Client: Telecom CLIO AWARDS (Global):
FINALIST / SHORTLIST: Content & Contex
(Telecom Mobile RPS027)
CANNES MEDIA LIONS (Global):
FINALIST / SHORTLIST: Best Use of Internet /New Media (Telecom– Push The Button) BEST AWARDS (Designers Institute of New Zealand):
FINALIST: GRAPHIC: Interactive Media and Website Design (Wild Rock Wine Company – Wild Rock Wine Company website)